About
I work with brands around the world to create clear, compelling copy in a variety of forms.
It all started at Yellow House Coffee, an indie cafe I worked for and eventually managed. We thrived on word-of-mouth marketing, but I wanted to grow more. I launched our digital marketing campaign by streamlining our social media content style, built the cafe a website, and went SEO-crazy so we could dominate local searches. And it worked.
In just 3 months, Yellow House Coffee became the #1 Google result in our city for “coffee shop Lubbock”, had the most engaged social media following of any local specialty coffee shop, and witnessed an influx of newly and re-engaged customers coming in to buy coffee.
But Copywriting Is My Jam
I always wanted to learn to make jam, but whole idea of “canning” just seemed a big hassle. So I settled on copywriting for my favorite industries in the world: coffee, food, and food tech.
I enjoyed the SEO thing, but engaging with audiences via compelling copy is what really satisfied my palate.
These days, I focus primarily on conversion-focused copywriting and content marketing.
