by garrett.l.oden@gmail.com | Jul 16, 2021 | Content Marketing
Why You Shouldn’t Hire SEO Agencies For Content Marketing In the content strategy and marketing world, SEO agencies have a bit of a bad rep. Here's why. The problem with hiring an SEO agency for content creation and calling it a day is that there’s around...
by garrett.l.oden@gmail.com | Feb 25, 2021 | Content Marketing
Building Blocks: The Behind-The-Scenes Art Of Structuring Content Information is not linear. Finding the right way to structure marketing content, however, is a bigger challenge than it seems. Information is never linear, but building blocks. The way you put those...
by garrett.l.oden@gmail.com | Apr 6, 2020 | Coffee
Selling Coffee Online? How To Not Get Lost In The Crowd When coffee lovers have 1,000+ coffee companies to buy beans from, why should they buy from you? Give them a reason they can’t refuse. Note: this article first appeard on Coffee Marketing School. I...
by garrett.l.oden@gmail.com | Sep 2, 2019 | Food
Food Copywriting Is More Than Food Writing (7 Skills To Look For) Why food brands need to think beyond product descriptions and look for a multi-skilled food copywriter. I can’t tell you how many times I’ve gotten an email that says this… ...
by garrett.l.oden@gmail.com | Jun 12, 2019 | Food
The 7 Ecommerce Emails Every Food Brand Should Be Sending Selling food online is hard. Email can help. Food brands – especially young, innovative ones – tend to focus on social media these days for gaining traction. Email, on the other hand, feels clunky...
