The Modern Food Copywriter

I’m Garrett Oden, a freelance food copywriter and content strategist based in Austin, Texas.

I help future food brands like yours connect with customers, create engaging content, and write copy that converts.

Food and Beverage Copywriter 2021

Your food product is awesome, but… 

You’re not getting great conversion rates.

I help you build out conversion-optimized content and emails your customers say YES to.

Your product packaging sounds meh.

I help you refocus your value proposition and write copy that sings from the shelf and captures attention.

You can’t get customers to your site.

I help create a content strategy that attracts your ideal customers so you can sell more D2C.

Garrett created a number of blogs that served a global audience. He was quick to respond, willing to ask detailed questions, and had the ability to think outside the box to present concepts in the best possible way.

Kate Horvath

Caffe Nero UK

Your process was strong for creating our website copy. The videos and wireframes, which we didn't ask for, were very helpful, and we've had strong growth and investment interest that the website helped generate.

Riana Lynn

Journey Foods

Garrett is a phenomenal writer with a true passion for bringing out the life in all of his work. He’s a pleasure to work with, and we will continue working with him on many projects to come. Thanks a bunch for the fantastic work!

Raj Jana


My #1 goal is to thrill you with results.

No more generic coffee content. No more ‘spray and pray’ marketing. We’ll use real conversion strategies, craft targeted copy, and measure the results so you can be confident in the ROI.

Let’s Win Over More Customers